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Showing posts from 2016

Ways to Motivate Shoppers - Who Research Online to Buy Products

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Ways to Motivate Shoppers - Who Research Online to Buy Products
Shopper do a research on products based on any one or all of the following:
By searching in search enginesBy comparing products and its pricesBy reading user reviews to the productsBy visiting multiple online stores to that productBy reading the product description, feature and specifications Around 81% of shoppers research online before they proceed with the product checkout.

WhatsApp New Feature to Edit Sent Messages

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WhatsApp New Feature to Edit Sent Messages
WhatsApp is reportedly getting the coolest feature:
That a user can recall a sent messages from his/her message box.

The Facebook-owned messaging service is testing a new feature that will allow its users to 'recall' the sent messages as well as edit it.

New Facebook Page Layout - Account Setup, Content & Analytics

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Facebook New Page Layout Changes
Recently, Facebook has changed the page layout. These changes are alike skin deep and make your page a fresh look wit this new layout changes. Follow these highlighted changes in your Facebook account.


Account Follow these account settings to make your visitor effectively connected with your page:
Page Name The most important part of your page. Use the exact name of your business. If your Facebook page name is slightly inconsistent then Google might not recognize your page and your social score to the website may get decreased. Use the same business name in all your social platforms to gain more social benefits in Google.

Multiple URL Opener - Bulk Web Page Opener

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Multiple URL Opener
Use this free web tools to open a multiple list of URLs at the same time in your Chrome, Firefox, Opera, Internet Explorer and Safari browsers. Each entered URLs opens in a new tab, so you can easily navigate between the pages by CTRL+Tab buttons.


Paste the URLs in the field below and click “Open Links” button.


WhatsApp Watch Videos Without Downloading

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WhatsApp Watch Videos Without Downloading

The social media app, WhatsApp, has begun rolling out a new feature in video watching experience on its platform.

Google is Testing AdWords Visual Sitelink Extensions

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Google is Testing AdWords Visual Sitelink Extensions
This Update was Spotted on mobile, the extensions display in a swipe able carousel.
Visual Sitelinks is making its re-entry. In the past Visual Sitelinks have come and gone and come again. Long back ago Google tested them (in 2013), but they never got rolled-out for update. But as a surprise Bing Ads brought its own version of Visual Site links out of beta just over a year ago. Now Google reconsidering about giving images in text ads another spin. But this time in a type of Site links test.

Use These Schema Markup And Structured Data In Websites In Their Peak Season

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Use These Schema Markup And Structured Data In Websites In Their Peak Season

Since the festive season has begun already, it is important to let the Google Search Engine know your website more about your business and content. Schema Structured data can help you to achieve this.
Schema Markup can help increase search engines to understand your website and also it enhances the search visibility in SERP by rich snippets, Knowledge Graph results etc...,
We also know that Google considers the Structured Data Markup as one of the ranking factor. So by implementing schema markup on your website is really good to get better ranking.
Below are the few Schemas that should be used in your website.

Sneak Peak about the New Ad Words Affiliate Location Extensions Drive Clicks & Sales for Retailers

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Sneak Peak about the New Ad Words Affiliate Location Extensions Drive Clicks & Sales for Retailers

What Is Affiliate Location Extensions In Ad Words?

While many witnessed their location extensions, there’s no objection that for small businesses, they have limited traction. In Affiliate location extensions they have the potential to be literally thousands of times more impactful for brands who sell through large national chains. This new ability to provide online searchers with that kind of local experience directly on the SERP has serious potential to translate to large in-store sales.

Google CEO Sundar Pichai's Mail to Googlers After US Elections

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Today, we have got a message sent by Google's CEO, Sundar Pichai.
He had shared a mail to the Googlers that the three believes and their basic values in Google.

Things That You Should Know About Extended Text Ads

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Things That You Should Know About Extended Text Ads
1. What is Expanded Text Ads are?
Expanded Text Ads are 2 times bigger than current Google text ads. This new ad updates are designed to maximize your presence and performance on mobile search results with an extra-long headline and a bigger description.

Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device where the ads get show.
2. Why Google launched this update?
Google claims that this the biggest change to text ads since Ad-Words launched 15 years ago.

Page Title Pixel Meter – For Google Results

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To the benefit of websites getting ranked in SERP, the pages’ focus keyword should be used in the Title & Meta description is essential.
Previously, the character counts on page title and Meta description were considered. That is, a page title can have up to 60 characters and the Meta description can have up to 160 characters.
As the mobile users are drastically increasing, having the character count is not enough for websites to get ranked in SERP (on mobile results too). As the mobiles are based on pixel length, having the page title with pixel measured length helps good results in mobile searches.

Google Tests Mobile Site Content Indexing For All Search Rankings

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Google has started testing on indexing from mobile version of your content for its ranking signals, when you don’t have a mobile version it uses the desktop version.


Mobile searches are increasing than the desktop searches:
Why because, it sees that there are more mobile searches than the desktop on a daily basis. The current method of webpage evaluation for ranking is based on only the desktop version. So, with this new mobile content indexing Google decides the rank of websites in mobile and desktop searches.