Boost Website SEO Performance using Schema Markup

What are these structured data, semantic & schema markup really?

How these can help your site's organic search performance?

These are refers to a set of basic code - schematic instructions.

These codes can enhance the HTML foundation of web content. In other words, Schema is a 'vocabulary' supported by HTML and it is not a coding language.

Schema Markup:

Schema markup represents a shared initiative from the three giants of search engine - Google, Bing and Yahoo!

This markup can support a common vocabulary for structured data markup on web pages.

Schema serves to define your site's content to the search engine so that it can understand your site better. These are a system of codes, which creates a standard for conveying concepts & thus instructs the search engine bots on how to interpret the web page content and accurately display it on Google and in other other search engine SERPs

If the search engine bots properly crawl and interprets the site's content, Schema markup can boost the SEO performance of the website by displaying the content with greater details like thumbnail image and reviews, which clearly distinguish the site from competing sites in SERPs - which commonly reffered as rich snippets.

It does positively affect search engine ranking and CTR of the webpage.

Schema results to high CTR
Schema enabled page get high CTR

Tips on how to implement schema markup to boost website SEO performance

Check the Schema article markup

Eg schema markup:

<div itemscope itemtype=”“>
<h1 itemprop=”headline name“>Your Headline</h1>
<p itemprop=”author“>Author</p>
<meta itemprop=”datePublished” content=”2014-10-30″> October 30, 2014 at 02:18 PM PT</p>
<p><img itemprop=”image” src=” image-url” ></p>
<p itemprop=”description“> article description.</p>

Schema elements are listed below:

  • Title
  • Description
  • Author
  • Date
  • Thumbnail Image

Once the Schema markup is added to the page, we can check whether it has updated correctly to the page using the Webmaster Tools.

Login to Webmaster Tools and go to structured data testing tool. By entering the url we can test the schema markup elements in the page. The tool returns the rich snippet information updated by webmaster in the extracted structured data.

If it is not updated correctly, then it shows "no data detected learn more"

Check out the recent post on Schema Markup types for this festival season



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