Sneak Peak about the New Ad Words Affiliate Location Extensions Drive Clicks & Sales for Retailers

Sneak Peak about the New Ad Words Affiliate Location Extensions Drive Clicks & Sales for Retailers

What Is Affiliate Location Extensions In Ad Words?

While many witnessed their location extensions, there’s no objection that for small businesses, they have limited traction. In Affiliate location extensions they have the potential to be literally thousands of times more impactful for brands who sell through large national chains. This new ability to provide online searchers with that kind of local experience directly on the SERP has serious potential to translate to large in-store sales.

Steps to Set Up Affiliate Location Extensions In AD Words:

Affiliate location extensions can be set up and shown across all accounts. From the ad extensions tab, advertisers can create affiliate location extensions to their ad group, campaign, or account level. Creating a new affiliate location extension opens the following prompt:

Now, Advertisers can select from a large list of national retailers that may help them to sell their products. Unlike setting up a location extension, advertisers do not need to link a Google My Business account to create an affiliate location extension.

Here is a complete list of the 80+ chains eligible for advertisers to use in creating an affiliate location extension include: 7- Eleven, Advance Auto Parts, Albertsons, AMPM, AT&T, AutoZone, BabiesRus, Bashas’, Bed, Bath & Beyond, Belk, Best Buy, Big 5 Sporting Goods, BJ’s, Bloomingdale’s, Boost Mobile, Casey’s General Store, Circle K, Costco, Cub Foods, CVS, Dick’s Sporting Goods, Dollar General, Dollar Tree, Duane Reade, Farm Fresh, Food City, Footlocker, Fred Meyer, Fry’s, Giant Eagle, Golfsmith, Grocery Outlet, H-E-B, Harris Teeter, Home Depot, HORNBACHER’S, Ingles, JCPenney, Kinney Drugs, Kmart, Kohl’s Kroger, Lord & Taylor, Lowe’s, Macy’s Marshalls, Meijer, MetroPCS, Napa Auto Parts, Neiman Marcus, Nordstorm, O’Reilly Auto Parts, Pep Boys, Petco, Petsmart, Publix, Rite Aid, Safeway, Saks Fifth Ave, Sam’s Club, Save-a-lot, Sears, Sephora, SHOP ‘N SAVE, SHOPPERS, Speedway, Sprint, Stage Stores, Staples, T-Mobile, Target, The Medicine Shoppe, TJMaxx, TOPs Markets, ToysRUS, Trader Joe’s, Ulta Beauty, Verizon, Walgreens, Walmart, and Wegmans.

How Do Affiliate Location Extensions Perform?

Like all ad extensions, we know that AdWords Affiliate Extensions can improve click-through rate, ad relevancy, and Quality Score.

Recently, an agency tested out affiliate location extensions with one the larger retail brand clients that sells their products both online and in drug stores across the US. While the retailer always welcomed online sales, they also promoted online searchers to find a local store near them via a “Store Locator” site link.

In November, this client’s new affiliate location extension proved to raise CTR by almost 3 Times larger their search ads’ CTR and an additional 10% greater than their “Store Locator” sitelink!

But increased CTR and ad rank may not be the only benefits to affiliate location extensions. Advertisers generating enough clicks and in-store traffic through these extensions will also be able to measure store visit conversions from their Ad Words account, providing a large of insight into their audience’s offline activity will be tracked.

Now, Affiliate location extensions are currently available in all Ad Words accounts, so we need to be sure to seize this additional traffic for the holiday season!